Development
Custom website vs template: which should you buy?
Choose a website template when you need a standard brochure site quickly and your process is simple. Choose a custom website when the offer, sales flow, or brand needs something a theme will fight. Cost is lower on a template. Fit and long-term change are better on custom.
When a template is the smart buy
If you are a consultant, a clinic, or a local service with five pages and a form, a well-implemented theme can be enough. Intelligic’s marketplace exists for this exact case: start from a licensed kit, then make it yours.
When custom is cheaper by year two
Custom is the right spend when you have a distinct sales motion, a catalog that will not fit a theme, or a brand that looks generic in every template you try. Fighting a theme for 18 months costs more than a scoped build.
The honest middle
Many of our Mumbai projects are “custom on a sensible base”: a Next.js or CMS foundation, your information architecture, your UI. Not a unique engine for its own sake. Not a theme with the logo swapped.